The common colloquialism for the well-known stoner holiday of April 20 is to “light one up.” But if you’re not interested in smoking, the second most popular way to celebrate is eating some edibles infused with tetrahydrocannabinol, or THC.
I’m not speaking anecdotally. According to Louisville-based analytics firm BDSA, inhalable forms of cannabis such as flower and vaporizers accounted for 81% of dispensary sales (by dollar) in Colorado between February 2021 and February 2022, followed by edibles at 17% or about $380 million worth of purchases.
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